In a groundbreaking move set to reshape the cannabis landscape, Columbia Care Inc. has officially shed its former identity to emerge as The Cannabist Company Holdings Inc. Known hereafter as “The Cannabist Company,” this monumental rebranding signifies the company’s unwavering commitment to revolutionize the cannabis industry by fostering innovation, creativity, and a profound passion for the plant.
Effective from Thursday, September 21, 2023, the company’s common shares and warrants will be listed on Cboe Canada under the symbols “CBST” and “CBST.WT,” respectively. This strategic shift reflects The Cannabist Company’s determination to place its people and their passion at the forefront of the cannabis experience.
Jesse Channon, Chief Commercial Officer of The Cannabist Company, articulated the significance of this transformation: “The rebrand to The Cannabist Company marks an incredibly pivotal moment for us as an organization and speaks to where we are heading. When we launched Cannabist, we wanted to create a brand that could evolve with the rapidly growing industry and serve as the hub for all customers, regardless of what brought them in our doors. As we’ve opened Cannabists across the country, it became clear to us that the ethos behind that retail brand represented our company as a whole – a passion for cannabis that we all share and fuels our work every day. The introduction of our Cannabist retail experience has paved the way for a new level of innovation and customer engagement and we felt it was the right time for us to step into a new future together as Cannabists. We are excited to continue sharing our love for the plant and defining what that means for our customers, partners, and communities.”
The Cannabist brand made its debut in 2021, marking the Company’s national retail identity, now encompassing 36 locations across the nation. This retail experience was meticulously designed to educate, inspire, and cater to the burgeoning cannabis market, offering high-quality products, cutting-edge technology solutions, and a welcoming customer experience. The transformational journey continues, with plans in place to rebrand the entire retail portfolio to Cannabist by 2024.
Nicholas Vita, CEO of The Cannabist Company, emphasized the profound impact of this evolution: “This marks an important milestone in the Company’s evolution, signaling a fresh chapter and solidifying our commitment to providing an eco-system of collaborative technologies, products, and services. We want to connect consumers to the best cannabis, customers to the best experiences, partners to the best opportunities, and communities to the best in each other. Since our founding, we have been focused on providing high-quality products, as well as extraordinary service, to our customers and patients, and this commitment to our community will always be at our core. The Cannabist Company represents an opportunity to reintroduce ourselves in a way that combines our trusted heritage, passion for what we do, and the vision for where we are heading as a company and as an industry.”
The Cannabist Company’s journey towards a brighter, more innovative cannabis future begins now. For further details, explore their vision at cannabistcompany.com.
As the cannabis industry continues to evolve, The Cannabist Company stands ready to lead the way with its innovative spirit, unwavering passion, and commitment to its valued community. Don’t miss this transformative journey towards a new era in cannabis.
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This content was originally published here.